33 Howard Street, New York
1800 sqft
Cider’s new pop-up store in Soho New York is more than a retail space; it’s a versatile event venue designed to host dynamic and vibrant gatherings while staying true to Cider’s brand identity. The primary goal is to create a space that is not only eye-catching but also sustainable and adaptable for future stores and community-building activations, aligning with Cider’s commitment to sustainability.
The store’s design elements are carefully curated to bring Cider’s brand identity to the forefront. Vibrant red, a prominent color in the store, aligns with Cider’s branding and is sure to capture the attention of the New York audience. Throughout the design, key brand elements such as Cider’s logo, slogans, and messaging are strategically placed to educate customers about Cider’s unique offerings. Guests will be welcomed through an all-red entrance with an oversized apple cutout featuring the brand’s logo, creating an engaging and Instagram-worthy moment.
Photography by Jody Kivort